Billions of people do spend their time on social media everyday. If this number of
people could access your brand through social media everyday, there will be a
huge turn around in your business. So if you’ve not been utilizing social media
for your business, you don’t know the benefits, Why use social media for
business? You feel it’s a waste of time, then I must say you are still in the
womb, about to be given birth to. Infact some clients may not work with your
brand if it doesn’t connect on social media. You also need a website for your brand. The advantage of having a website to me is that it will be easily indexed by Google. When Clients from different part of the world do a Google search about or related to your business, they will have access to your contact on your website. You will have excess clients home and abroad. Incase you don't know how to create this website, I will recommend you hire our professional web designers.
I have
taken my time to help my ignorant Nigerians in outlining the 10 benefits of
using social media in business. If you want to take your business to the next
level, I will advice you to read this post carefully. If you have a friend who
is also lacking behind, share this post to help his/her business. My next article will be titled, HOW TO PROMOTE YOUR BUSINESS ON SOCIAL MEDIA. So, bookmark this website or subscribe with your email address to enable you in having quick access to it.
1.) BOOST SALES : Why
use social media for business? This is the main reason. Social media has billions
of users spending their time on it everyday. So you won’t have to complain that
you don’t have sales because your business is exposed to billions of users
everyday. Infact you will even go out of stock because the demand will be high,
so ensure you have enough to supply.
2.) GLOBAL ACCESS : Clients
all over the world will be able to access you anytime, anywhere by just doing a
search online about your type of business/service that you offer or something
related to it. It’s good to have your business online as it makes getting new
clients across the world easier and faster. You can utilize this method well
with popular social media sites like Facebook, Twitter, Instagram etc. Also
make sure that you make whatever social media platform you are using look 100%
professional(Packaging). Nobody will like to work with a non professional.
Avoid using blurry non-clear images, avoid grammatical errors in your
blog/social media posts and whatever that will make your business look like
that of a learner.
3.) MARKETING YOUR
BUSINESS : Social media makes it so easy to market your business
by publishing (posting) relevant informations about your business on your page.
I hope you know that publishing relevant informations about your business on
your page regularly does a great work in marketing your brand, it makes clients
believe you are a Professional in what you do, it reminds them to patronize you
whenever they read your new post, it encourages the doubting clients to
patronize you, it builds your brand and can even make you stand out
among your competitors, it does so many that I can’t think of which you know.
4.) PROMOTING YOUR
BUSINESS : Using social media in business makes it easy to promote
your brand such as uploading the testimonials(you can screenshot it) from your
regular customers on any of your social media’s page which helps in drawing new
clients to your business and making them trust you, also you can upload the new
materials you just got for sale and so on. Using social media in business is
among the best ways of promoting my business because there are billions of
users spending time on social media everyday.
5.) BRAND’S POPULARITY : More
comments, likes and sharing on your social media’s post draws more audience to
your page, it keeps getting displayed over and over again in News feed, those
who didn’t see it before will be able to see it. When a facebook user shares
your posts, he is indirectly recommending your brand to his friends because
they will be able view it. Your post keeps going viral.
6.) TARGETED ADVERTISING
: You can place an advert for as cheap as $2 on social media such as
Facebook. The good thing is that, the advert will be seen by the audience your
business is targeting. Before placing the advert, you will be given options to
select the number of people you want to view the advert, the larger the
audience, the higher the budget (it’s cheap, nothing to be scared of). You can
pay with your credit card. See details in the screenshot below:
7.) GETTING FEEDBACKS
FROM CLIENTS : Your clients can quickly and easily return feedbacks
about your business, if there is any error that needs urgent correction. They
don’t need to starting boarding vehicles coming to your store, with just few
clicks they can send a message.
8.) MAINTAINING
RELATIONSHIP WITH CLIENTS : The ability to create real human
connection is one of the key benefits of using social media in business. Using
social media in business helps to build relationship between you, your business
and your clients. Your clients get to communicate with your business like its
human, knowing what they want, how they want it and what they don’t want. You
end up knowing your clients more, becoming best of friends and even doing
what’s beyond business together.
9.) INCREASE WEBSITE
TRAFFIC : You will generate and send traffic from your social media
channels to your website whenever you publish a new post on your blog, just by
sending the links with a short catchy description on your social media’s page.
It’s a great way of getting readers to your blog. Do not forget to
include your website’s address in your Facebook page, Instagram bio, Twitter
bio and so on. It helps clients to learn more about your business on your
website.
10.) BUILD REPUTATION AND
BECOME RICH: You stand a chance to build reputation for your brand
when it’s active on social media. But it takes hard work and goes beyond social
media to an online store like Jumia and the rest. But you can also start with
social media but the best is to build an online store. If you don't know how to do it, I will recommend hiring our Professional Web designers.
The best way to utilize all what I listed is by building a social media page and a website that will be indexed by Google.
The best way to utilize all what I listed is by building a social media page and a website that will be indexed by Google.
Why use
social media for business? Advantages of using social media for business,
benefits of social media for business. If these has been your questions, all
what you read above are the answers you need.
What do you think about this article? Please
drop your contributions/ideas in the comment box below. Thanks for reading.
Good Luck to you all, wishing you a happy New year with Sufficient Funds!
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