10 BENEFITS OF USING SOCIAL MEDIA IN BUSINESS

Billions of people do spend their time on social media everyday. If this number of people could access your brand through social media everyday, there will be a huge turn around in your business. So if you’ve not been utilizing social media for your business, you don’t know the benefits, Why use social media for business? You feel it’s a waste of time, then I must say you are still in the womb, about to be given birth to. Infact some clients may not work with your brand if it doesn’t connect on social media. You also need a website for your brand. The advantage of having a website to me is that it will be easily indexed by Google. When Clients from different part of the world do a Google search about or related to your business, they will have access to your contact on your website. You will have excess clients home and abroad. Incase you don't know how to create this website, I will recommend you hire our professional web designers.

I have taken my time to help my ignorant Nigerians in outlining the 10 benefits of using social media in business. If you want to take your business to the next level, I will advice you to read this post carefully. If you have a friend who is also lacking behind, share this post to help his/her business. My next article will be titled, HOW TO PROMOTE YOUR BUSINESS ON SOCIAL MEDIA. So, bookmark this website or subscribe with your email address to enable you in having quick access to it.

1.) BOOST SALES : Why use social media for business? This is the main reason. Social media has billions of users spending their time on it everyday. So you won’t have to complain that you don’t have sales because your business is exposed to billions of users everyday. Infact you will even go out of stock because the demand will be high, so ensure you have enough to supply.

2.) GLOBAL ACCESS : Clients all over the world will be able to access you anytime, anywhere by just doing a search online about your type of business/service that you offer or something related to it. It’s good to have your business online as it makes getting new clients across the world easier and faster. You can utilize this method well with popular social media sites like Facebook, Twitter, Instagram etc. Also make sure that you make whatever social media platform you are using look 100% professional(Packaging). Nobody will like to work with a non professional. Avoid using blurry non-clear images, avoid grammatical errors in your blog/social media posts and whatever that will make your business look like that of a learner.

3.) MARKETING YOUR BUSINESS :  Social media makes it so easy to market your business by publishing (posting) relevant informations about your business on your page. I hope you know that publishing relevant informations about your business on your page regularly does a great work in marketing your brand, it makes clients believe you are a Professional in what you do, it reminds them to patronize you whenever they read your new post, it encourages the doubting clients to patronize you,  it builds your brand and can even make you stand out among your competitors, it does so many that I can’t think of which you know.

4.) PROMOTING YOUR BUSINESS : Using social media in business makes it easy to promote your brand such as uploading the testimonials(you can screenshot it) from your regular customers on any of your social media’s page which helps in drawing new clients to your business and making them trust you, also you can upload the new materials you just got for sale and so on. Using social media in business is among the best ways of promoting my business because there are billions of users spending time on social media everyday.

5.) BRAND’S POPULARITY : More comments, likes and sharing on your social media’s post draws more audience to your page, it keeps getting displayed over and over again in News feed, those who didn’t see it before will be able to see it. When a facebook user shares your posts, he is indirectly recommending your brand to his friends because they will be able view it. Your post keeps going viral.  

6.) TARGETED ADVERTISING : You can place an advert for as cheap as $2 on social media such as Facebook. The good thing is that, the advert will be seen by the audience your business is targeting. Before placing the advert, you will be given options to select the number of people you want to view the advert, the larger the audience, the higher the budget (it’s cheap, nothing to be scared of). You can pay with your credit card. See details in the screenshot below:

7.) GETTING FEEDBACKS FROM CLIENTS : Your clients can quickly and easily return feedbacks about your business, if there is any error that needs urgent correction. They don’t need to starting boarding vehicles coming to your store, with just few clicks they can send a message.

8.) MAINTAINING RELATIONSHIP WITH CLIENTS : The ability to create real human connection is one of the key benefits of using social media in business. Using social media in business helps to build relationship between you, your business and your clients. Your clients get to communicate with your business like its human, knowing what they want, how they want it and what they don’t want. You end up knowing your clients more, becoming best of friends and even doing what’s beyond business together.

9.) INCREASE WEBSITE TRAFFIC : You will generate and send traffic from your social media channels to your website whenever you publish a new post on your blog, just by sending the links with a short catchy description on your social media’s page. It’s a great way of getting readers to your blog. Do not  forget to include your website’s address in your Facebook page, Instagram bio, Twitter bio and so on. It helps clients to learn more about your business on your website.

10.) BUILD REPUTATION AND BECOME RICH: You stand a chance to build reputation for your brand when it’s active on social media. But it takes hard work and goes beyond social media to an online store like Jumia and the rest. But you can also start with social media but the best is to build an online store. If you don't know how to do it, I will recommend hiring our Professional Web designers. 
The best way to utilize all what I listed is by building a social media page and a website that will be indexed by Google. 

Why use social media for business? Advantages of using social media for business, benefits of social media for business. If these has been your questions, all what you read above are the answers you need.

What do you think about this article? Please drop your contributions/ideas in the comment box below. Thanks for reading. Good Luck to you all, wishing you a happy New year with Sufficient Funds!  

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