HOW TO PROMOTE YOUR BUSINESS ON SOCIAL MEDIA

One of the best ways you can create awareness for your business is to promote on social media. Billions of people spend their time everyday on social media. You are missing alot if you’ve been using social media for fun only. It’s good you found your way to this page as I will be teaching you how to promote and how to use social media effectively for your business. Before reading this post, I will like to refer you to the 10 BENEFITS OF USING SOCIAL MEDIA IN BUSINESS.

1.) TARGET YOUR AUDIENCE : You need to connect with the right audience(customers) on social media. It’s better you create account on the site your target audience uses so they can easily connect with you. If your business is about sales of electronics, you shouldn’t follow people that are interested in Fish business, there is a big difference as they are not in any way related. When such people become your major followers, your business may not flow well because it’s not reaching the right people. Also have in mind the best site that will be suitable for your business. If it’s a photography business you should know that Instagram is the best for your business, you can also use other platforms too.

2.) CREATE A SOCIAL MEDIA PAGE : It could be Instagram, Facebook , Twitter or anyone that best fits your business. Make it look Professional by adding your well designed Logos, business description and website links in the right places. You can hire us to do that for you if you don’t know how to. Am not asking you to create a presence on every social media platform. If you do, you go tire. Just use the one that best suits your business.

3.) GET A VIRTUAL MANAGER : You should hire a Virtual Manager because managing your business and social media accounts may not be easy due to time, but if you can do both by yourself , then you don’t need a Virtual Manager.

4.) POST CONTENTS ON YOUR PAGE/MARKETING : Begin to publish relevant informations about your business on your page. Tag people to reach more audience. You can promote your business on social media by publishing (posting) relevant informations about your business on your page. I hope you know that publishing relevant informations about your business on your page regularly does a great work in marketing your brand, it makes clients believe you are a Professional in what you do, it reminds them to patronize you whenever they read your new post, it encourages the doubting clients to patronize you,  it builds your brand and can even make you stand out among your competitors, it does so many that I can’t think of which you know. If you don’t have contents on your social media pages, those you invite to follow your brand will have no reason to follow, they need to see something, something that will captivate them. You may be thinking of what to post, I meant pictures of your business, uploading the testimonials(you can screenshot it) from your regular customers on any of your social media’s page which helps in drawing new clients to your business and making them trust you, also you can upload the new materials you just got for sale and so on. Let it be for your business purpose and not you, don’t post your selfie pictures. Keep your business social media accounts for business only. Make it Professional and serious.

5.) FIND FOLLOWERS : There are several ways to get followers. For business purposes you need active followers and not thousands of inactive followers. 10 active followers that will always see your posts are better than 5K inactive followers. When publishing, you could use hashtags of trending topics related to your business. Let’s assume your business is selling of Gadgets and accessories like Jumia, just go to Jumia’s page, you can even follow the people(not all) following Jumia. You can get your targeted customers from there. When you follow, some will follow you back. So follow these methods to get more followers and reach a larger audience, you can research for more as these are not enough.

6.) SOCIAL MEDIA ADVERTS : This is one of the best ways to promote on social media. You can reach more audience and gain more followers with this method. You can place an advert for as cheap as $2 on social media such as Facebook. The good thing is that, the advert will be seen by the audience your business is targeting. Before placing the advert, you will be given options to select the number of people you want to view the advert, the larger the audience, the higher the money (it’s cheap, nothing to be scared of). See details in the screenshot below:

7.) BUILD RELATIONSHIP WITH PEOPLE : Try to build relationship with people so they can turn to your loyal customers apart fom being your brand’s followers. They will even help to promote your brand(big time) on social media by sharing your posts, building engagement in several ways. You could even tell some Verified social media users(those with large numbers of followers having a blue badge)  to help mention you in their post, just like the way some celebrities mention the name of their hair stylist and photographers on their Instagram post. It really does a great job.

8.) MODEL AFTER TOP BRANDS : Study and copy how top brands you aim to be like are using social media for business, how they work to keep up their reputations on social media. Do what they do, and you will notice a positive difference in your business.

9.) POST VIDEOS : Visual contents attracts and grabs people’s attention. It gives an opportunity to say more than you could in a post. Just keep it brief and interesting.

10.) DON’T OVER PROMOTE : You shouldn’t promote yourself in every single post you publish on social media. It’s important you provide value to your followers. Publish post that people will enjoy, entertain them, benefit and learn from. If you are to publish seven posts in a week, one should be a promotional post and the other six should be content based(relating to your business), like asking conversation starter questions, publishing articles. Don’t be too forward, too much of everything is not good.

In this generation, it’s important you know how to use social media effectively for your business. Most top business organizations promote on social media. If the billions of users spending time on social media everyday could be aware of your business, you know what that means.

What do you think about this article? Please drop your contributions/ideas in the comment box below. Thanks for reading. Good Luck to you all, wishing you a happy New year with Sufficient Funds!  

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